Want to get your message across in an interesting way whilst also keeping the attention of the viewer for the optimum amount of time? Then a professional explainer video could be exactly what you need. If a picture is worth a thousand words, how many is a motion picture worth?
Wondering why you need one of these videos for your business? Well, as the average attention span of somebody on a web page is around 8 seconds, whatever it is that you need them to see, you’d better explain it quickly and nothing explains it better than an eye catching animation.
Simply put, the clue is in the name! The purpose behind explainer videos is to give a run down of your product or service in a matter of seconds, using an attractive animation in order to capture the attention of the viewer and most importantly, keep hold of it. In a world where video content is growing at an extraordinarily fast rate, it is no surprise that businesses are venturing into this type of media outlet and to steal from a popular saying, “the early bird gets the worm…”
Explainer videos are also one of the most versatile types of video that you can create, they can be used on your website, social media, or even to introduce a sales pitch when you are out and about. The sheer number of potential uses for a professional video is more than enough reason to consider one for your product or service and that’s why Shoot on Sight are on hand to provide you with professional video production services.
Why use Animation/Explainer Videos?
Animation Video Examples
Active Partnership Rebrand
This company were going through a rebrand and found the perfect way to show this off was through an explainer video. The video easily brings the rebrand into light and explains the new ethos and aims of the company.
Moet – E-retail kits
This internal video for Moet Hennesey was instrumental in telling all their different retailers about their new kits and why they need to use them. This was also easy to change into 6 different languages to reach their worldwide audience.
Tempo – new website
The recruiting company Tempo needed a way to explain the benefits and application behind it’s new website, so an explainer video did just that. From promoting on social media, they saw an increase in web traffic and sign ups.