Deciding to get a video is one thing, but many people aren’t aware the different options that are available.
When setting out on a video production, the first job is to establish what type of video is best. So here, I’m going to go through a range of different types of videos that I can offer to help you make an informed decision about what will suit your needs the best.
General Promotional Video
Various marketing surveys prove the increasing power of using video for marketing products and services. General promotional videos serve this purpose.These are usually videos to give an overview of a business, using video to paint you in the best light possible. Often bespoke depending on the subject, they can also involve interviews, voice over and graphics. It is often used to give possible customers an idea of what you do, or to show off your facilities.
In general, all promotional videos should be high-definition and short (90-120 seconds – three minutes maximum). Our video editor will showcase your company and make sure it is clear what your product is and how it should be used. We can create an explainer video or even an animation video that will talk about you and your business.
A product video can be used to show off a product or service in a way that you couldn’t do with pictures alone. See the product in action, while highlighting all of its USPs. A voice over can include extra relevant information, along with information about purchasing. Showing potential customers your product in action will raise confidence in the item and help drive sales.
Many companies often have numerous products to show off at one time, so I try and fit as many as possible into a filming, meaning you can have multiple videos for your website, while keeping filming costs to a minimum.
These product videos can then be placed all over the internet, getting your product maximum exposure. You can also use your corporate video or company video for promotion on your website, and on social platforms such as Facebook, Instagram or Twitter.
Nothing speaks volumes about your business than testimonials. I can’t remember the last time I purchased something off Amazon without looking at the reviews, and lots of people will be in the same boat when it comes to buying from you.
‘People buy from people’ is one of the things I heard over and over again during the initiation period of all my failed sales jobs, but I think they may be onto something. The toughest part about these videos is getting a few of your customers to take part, many are shy to be in front of the camera and some may just take a bit of persuading.
Depending on your business, a short interview with each testimonial-ee and some footage of them using your service could be appropriate. If you are able to get multiple customers on board, we can create 1 video with everybody in, or provide you separate videos for each one to dot around your website as you see fit.
Video can be a great tool for introducing potential clients to your business at trade shows, expos, conferences, and conventions. If you are in charge of running an event each year, a video can help to drum up interest and increase ticket sales. These are often 2-3 minute video montages of the previous event, showing the highlights, with short interviews with organisers/exhibitors/visitors. You can use the video to provide information about the next event. Our filming company usually conducts all necessary filming over 1 day, and various cuts of the video can be used to focus attention on potential visitors or possible exhibitors.
Video brings an extra dimension that is more impactful than other media channels. A video production crew should be used for high-profile video production. It is a good idea to create behind-the- scenes time-lapse footage of the event and a set-up to play during the event, which can even be your corporate video.
Here is a video I edited for Fat Dog Film & Media
A training video is often a lot more bespoke than many others, so they layout and length are completely dependant on each company. They could contain a seemingly endless amount of videos depending on how many areas are needed to be covered. The videos can either be given in web form for use on a company internet, or on DVD to hand out to employees.
It will be put together in a way to get information across clearly while being able to maintain interest of the viewer. With a training video, it is a simple way of introducing new staff to your company, while reducing the need for as many training days and hiring an outside raining company. The one off cost of the videos can be used for as long as needed, with incremental changes to the videos can be made as needs be.
If you are after a video to grab attention during an exhibition, a short, punchy, to the point video is the answer. It can be done with or without sound if needed, purely with the aim of grabbing peoples attention during exhibitions and get them interested in what you have to offer. It may also be able to answer any questions that you would otherwise have to field time and time again throughout an exhibition. If you are going to launch a new product for an exhibition, create a video to promote it. Use produced video to provide compelling introductions and content during general sessions. It is always best to entrust you business video production to a professional production company in order to avoid unpleasant experiences and waste of time and money.
Interview satisfied attendees at the event to use to promote the next event. Ask them why they came, what they have learned, and what they liked. This will likely produce lots of great content for training videos. People love the attention and these videos will likely be shared with their friends and colleagues.
These videos have been all over the internet the last 12 months, they are often 1-2 minute, fun, animated videos to introduce your company and let people know what you do, it is often accompanied with a voice over. These are handy if you need to have several videos made in different languages, as you can have one animated video with unlimited amount of different voice overs.
They often require no filming as all the video is animation. You can create one of these videos easily if you are on a budget, there are templates that you can purchase here, then adapt the text, animation and voice over to suit your company. Alternatively, I can create one from scratch, taking in all your requirements and needs.
Here is a video I edited for Vid Foundry, this is a company that specialise in affordable explainer videos:
Many businesses have regular conferences that need capturing for both reference in the future and to show those that were unable to attend. The talks can be delivered in full, or chopped up to your specifications. If any Powerpoint or Keynote presentations are used, these can be placed on the video also. A short promotional video can also be made of the entire day if necessary, in order to promote future events. Encourage speakers to incorporate video in their presentations to provide compelling, time efficient and engaging ways of describing elements, product demonstrations. If you need to bring in remote speakers, a freelance camera operator can be hired to organize direct video streaming.
With the affordability and easy access to high quality cameras nowadays, people find that they are taking more and more photos. Whatever the reason you have hundreds of photos lying around, why not make them into an aesthetically pleasing slideshow to show them all off. There are endless possibilities to how the video can look and where it could be shown, great if you’re on a budget as you’ve done half of the work already! The best part of it – you will not need a camera operator to make a video! Just take the pictures as you usually do and don't worry about the sound and light settings, left alone that annoying noise in the background!
If you use blogging as a big part of your like, many people have taking to using video to increase their readership and gain subscribers. There are lots of different options available for this, if you want to film them yourself, I can assist in adding graphics and music, or just take care of the whole package. Little film production can be quite challenging because one usually has hours of filmed material that is difficult to organize and prioritize. In cases like this, video production company can be of great help to you. Keep filming your exciting events and we will take care of the rest!
This is a quick run down of what I can offer you, if you have any questions about any of the above, or have a alternative project you would like to work on, feel free to get in touch and we can get going.