App/Software Videos

App videos can be a great accompaniment to an app you already have, or used on social media to promote one which is about to be released. Either way, the main aim of these types of video is to increase downloads.

You could have created the greatest app in the world, but if nobody knows it exists, then you’ve got a problem. Luckily, the best way to show off an app is through the use of video. You can see the app working in real time and viewers can instantly see how easy it is to use and how beneficial it will be for them. Using the video within the relevant app store is also pivotal in getting your conversions over the line.

Why use app videos?

Whether this video is used as the final push when they are thinking about downloading, or as the initial contact with a customer that let’s them know that the app is available, app videos can help increase your download rate.

Being able to create a short 5 second version of your app video for sponsored content, is a great way of getting your app in front of the people that you want. All social media channels can provide you with targeting marketing for your video, and with the majority of users browsing on their phone, with a well placed call to action, you can see how your app can benefit.

If your app has many bells and whistles, a series of instructional videos can help customers to understand how your app works and what it can achieve. This can be used as both a marketing and after sales service.

Fullwood

This app was created to show how milking stations can now be remotely monitored, the app video had to be clear and concise, in order to get the benefits across easily.

Rocks and Co

This app video was aimed at current customers of the company, with the ageing demographic it was aimed at, we had to make sure the video showed off how easy the app is to use.

Let's see how an app video can help you

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